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The Conversation: business strategies

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.

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Art in Advertising

In this teaching activity, students will explore how visual artwork supports key messages in advertising and the concept of a “call to action”. They will apply elements and principles of design to create original advertisements for an audience.